Effaykay Designs

Fatima Kani, founder of Effaykay Designs, had built a brand grounded in passion and cultural pride. But despite years of running the business, something didn’t feel quite right. Her visual identity didn’t match the heart of her mission. Though admired by many, Effaykay lacked clarity in its positioning and was caught between made-to-order services and the desire to evolve.

When she reached out to Qalb Inc., it wasn’t for a rebrand. It was for clarity. What followed was a powerful discovery: her brand needed not just clarity, but a new language—visually and strategically—to carry its message