Blog

Hayat Dining

Hayat Dining Bridging Heritage and ModernityCLIENT OVERVIEW Client: Hayat Dining Industry: Upscale Halal Dining Project Scope: Brand Strategy, Visual Identity, Packaging Design, Social Media Assets Duration: 10 weeks CHALLENGE Ambiguity around brand positioning in the premium dining space Concern about alienating non-Muslim customers while honouring Islamic values Absence of a visual identity that communicated refinement, culture, and trust Difficulty articulating the brand’s emotional and spiritual depth IMPACT We ...

Effaykay Designs

Effaykay Designs Brand Strategy & Identity Transformation CLIENT OVERVIEW Client: Effaykay Designs Industry: Fashion Project Scope: Brand Identity & Strategy THE CHALLENGE Fatima Kani, founder of Effaykay Designs, had built a brand grounded in passion and cultural pride. But despite years of running the business, something didn’t feel quite right. Her visual identity didn’t match the heart of her mission. Though admired by ...

Soulfull Retreats

Soulfull Retreats Building a Transformative Wellness Brand from ScratchCLIENT OVERVIEW Client: Soulfull Retreats Industry: Wellness & Personal Development Project Scope: Brand Identity & Strategy Duration: 4 Weeks The Challenge Soulfull Retreats was a new venture with a powerful vision—to provide transformative retreat experiences for teens, individuals, and couples. However, the brand lacked foundational elements, including a name, identity, and strategy. Without a strong ...

Akushi Foods

Akushi Foods Bridging Heritage and ModernityCLIENT OVERVIEW Client: Akushi Foods Industry: Food & Beverages Project Scope: Brand Identity, Calligraphy We’re proud to unveil our rebrand for Akushi Foods—formerly known as Gargajiya Foods—an emerging Northern Nigerian food brand inspired by the founder’s deep love for traditional Arewa delicacies. This wasn’t just a design project; it was a cultural restoration effort, shaped by ...