Soulfull Retreats
Building a Transformative Wellness Brand from Scratch
CLIENT OVERVIEW
Client: Soulfull Retreats
Industry: Wellness & Personal Development
Project Scope: Brand Identity & Strategy
Duration: 4 Weeks
The Challenge
Soulfull Retreats was a new venture with a powerful vision—to provide transformative retreat experiences for teens, individuals, and couples. However, the brand lacked foundational elements, including a name, identity, and strategy. Without a strong core, the brand risked inconsistency and lack of recognition. Our challenge was to build everything from the ground up: define the brand’s purpose, establish its visual identity, and create a compelling and cohesive presence.
Brand Strategy Development
To craft an authentic brand, we began with an in-depth strategy process, which our clients often describe as “business therapy.” Through workshops and consultations, we identified key brand pillars:
- Purpose: To provide a sanctuary for individuals to pause, reflect, and reconnect with themselves.
- Target Audience: Individuals seeking personal growth, teens in need of guidance, and couples aiming to deepen their connection.
- Brand Personality: Warm, nurturing, and transformative.
- Tone & Voice: Empathetic, uplifting, and reassuring.
Through this process, the perfect name emerged: Soulfull Retreats—a brand that promises to leave its guests with a soul full of peace, clarity, and renewal.
With the strategy in place, we explored two logo concepts:
- The Spiral Concept – Representing transformation, breaking free from routine, and the cyclical nature of life. It also subtly resembled a fingerprint, symbolizing individuality and personal journeys.
- The Growth Concept – Inspired by nature, depicting new leaves sprouting from a stem, symbolizing renewal and fresh perspectives.
Mrs. F resonated deeply with the Spiral Concept, as it aligned perfectly with the essence of Soulfull Retreats.
Visual Identity
Brand Collateral
CREDITS
CLIENT
Akushi Foods
AGENCY
Qalb Inc.
CREATIVES
Qalbsaleem Muhammad (Creative Director)
COPYWRITER
Sofiyya Bolarinwa
DESIGNER & ILLUSTRATOR
Qalbsaleem Muhammad
SOFTWARE
Illustrator
Photoshop
Canva
THE IMPACT
With a well-defined brand strategy and strong visual identity, Soulfull Retreats launched with clarity and confidence. The brand now has:
- A cohesive identity that reflects its mission.
- A compelling presence that resonates with its audience.
- A professional and consistent look across all platforms.
CONCLUSION
Soulfull Retreats transformed from an idea into a fully realized brand with a strong foundation and a distinctive identity. This project exemplifies how strategy-driven design can create an authentic and lasting impact.
Thinking of building a brand from scratch? Let’s make it happen. Contact us today.
CREDITS
CLIENT
Soulfull Retreats
AGENCY
Qalb Inc.
CREATIVES
Qalbsaleem Muhammad (Creative Director)
COPYWRITER
Sofiyya Bolarinwa
DESIGNER & ILLUSTRATOR
Qalbsaleem Muhammad
SOFTWARE
Illustrator
Photoshop
Canva